
Wako Kudeken
CEO, Smoooth Inc. / Founder & Host, TBJ
“What Crossing Borders Brings — The Moment Possibility Opens Up”
Born in Okinawa and raised in Hawaii as a child, Wako has spent years exploring what happiness and true abundance mean — a quest rooted in her experiences after returning to Japan. During university she worked at the gourmet app TERIYAKI, FiNC Technologies and DeNA, and after graduating from Aoyama Gakuin University she joined Accenture in 2017. In 2021 she founded Smoooth Inc. She leads The Borderless Journey (TBJ), an experiential online program in which participants meet leaders from around the world and move beyond their own assumptions. Alongside TBJ — where selected next-generation student leaders learn side by side with executives — she runs programs such as TBJ for Woman, which promotes gender diversity and women's advancement. Drawing on field research in more than 36 countries, from Northern Europe to South America, she brings the realities of the world, and connections with the people shaping it, back to Japan.









